The Hacker company is trying to revolutionize the energy drink market with its new brand called Hacker. It is intended for a young generation that gathers under the concept of “disruptors” in political, social and cultural terms. The consumer has to decide where Hacker will stand in the crowd: through real ingredients and by thinking of a unique can design.
“Consumers are now increasingly drawn to unique products that give them that all-important energy boost to get them through the day and night,” said a company spokesperson. “Hacker Space Energy reflects the latest trends by not only providing an energy-boosting formula, but it’s a beverage that will help them express themselves and fit their lifestyle. And with the can, the perfect companion to our customers’ on-the-go lifestyle, we join the Underground Energy Revolution to defeat fatigue and sharpen the senses.”added the company.
Steve McAneny, CANPACK’s commercial director reiterated that “CANPACK’s MATT finish enables Hacker’s range of practical 250ml slim cans to bring customers closer to the company’s ‘disruptive’ world.”
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