Canovation will be partnering with AB InBev! To test the impact of its ResealableCan technology and see the potential and shape its new sustainable packaging The Future of Sustainable Packaging™. This collaboration is part of the 100+ Accelerator Program project.
The quantitative study will compare Canovation with its competitors, such as aluminum bottles and cans that incorporate plastic components to achieve resealability.
The company says getting direct feedback from consumers will help understand their perception of CanReseal and how a simple yet innovative design can completely transform the beverage industry.
It is important to know what is the factor that pushes consumers to buy one package or another and therefore it will be assessed whether they do so for reasons of sustainability, functionality, price or convenience.
