The world’s first canned water brand, Cano Water, has expanded its offering to the foodservice sector through a new partnership with Tortilla, Europe’s leading fast-casual Mexican restaurant group. This partnership will reduce Tortilla’s plastic waste by one ton per year and offer customers a more sustainable hydration option.
From December 3, Cano Water’s natural and sparkling water cans will be the only water option in all Tortilla’s own-brand branches in England, Scotland and Wales, completely replacing plastic bottles.
This launch reflects Tortilla’s comprehensive commitment to sustainability across its operations in Great Britain, setting a new standard for the fast and casual dining sector. Sustainability is a key part of Tortilla’s strategy, which already sends zero waste to landfill, uses 100% renewable electricity and reduces food waste through innovative partnerships. Last year, Tortilla saved nearly 60,000 meals through its partnership with Too Good To Go and donated 2,500 meals to people in need.
Founded in 2015, Cano Water was created to offer an affordable and convenient solution to plastic pollution. With a mission to prevent 1 billion plastic bottles from reaching landfills by 2030, Cano Water’s packaging is made from aluminum, making it infinitely recyclable: the same aluminum could be back on the shelves in as little as 60 days.
The brand has made a significant impact on the beverage industry, as evidenced by its celebrity investors, such as Ricky Gervais and Jess Glynne. Cano Water is also enjoyed by stars such as Irina Shayk, Daniel Craig, Dua Lipa and Ed Sheeran.
Available in outlets such as Selfridge’s, Ocado, Tesco and Amazon, Cano Water has gained a loyal following, with over 60 million cans sold in the UK.
Josh White, co-founder and CEO of Cano Water, commented: “This collaboration with Tortilla represents a pivotal moment in our mission to revolutionize the beverage industry. We are not just replacing plastic bottles, we are changing mindsets. The fast-casual sector has a unique opportunity to influence consumer behavior on a daily basis. By making sustainable choices the norm rather than the exception, we are setting a new standard that we hope will spread throughout the food and beverage industry. This collaboration demonstrates the power of like-minded companies to drive meaningful change.”
Andy Naylor, Tortilla’s managing director, added: “This is an important step in our ambition to achieve net zero emissions in our operations by 2025, building on the significant progress we have already made. Cano Water has provided us with an excellent product that will not only reduce plastic waste, but hopefully encourage positive changes in customer behavior, a crucial step in the fight against climate change. We have set ourselves ambitious sustainability goals, and this collaboration will complement our ongoing efforts, such as eliminating plastic cutlery and ensuring that 92% of our packaging is recyclable, compostable or biodegradable, with many materials coming from recycled content.”
