The demand for canned cocktails has increased significantly due to the popularity of outdoor activities and increased consumption at home. In addition, more and more people are interested in developing their own recipes and formulas with natural ingredients, which has contributed to the growth of this market.
In the past, cocktail making used to be a complicated process, but today the packaged cocktail industry has completely evolved, transforming both the world of alcoholic beverages and the world of new low-alcohol and non-alcoholic alternatives.
Nowadays, we may not be able to tell the difference between a freshly prepared gin and tonic or margarita and a canned one if we are tested without knowing which drink we are drinking. Packaged blended beverages are gaining popularity in the market and have attracted the attention of an increasingly demanding public in terms of flavors.
In the hotel industry, a new option has emerged to stay in operation even in difficult times. The idea is to include cocktails and ready-to-drink beverages in the home delivery service, which has become very popular due to changes in consumption measures and habits. This trend continues to grow and is expected to continue in the near future with no apparent limits.
According to FactMR’s report, despite the current circumstances, a promising future is forecast for the cocktail industry through 2030. This market is estimated to be worth $25 billion and Europe is expected to account for 40% of the market share, followed by regions such as South Asia and Oceania with great potential. These figures suggest that cocktails will be a big opportunity for beverage companies in the future.
In an extremely competitive environment, packaged beverages offer a wide range of advantages:
1. The format
The can is a packaging that is distinguished by its light weight and ease of stacking, in addition to meeting sustainable standards. Its main purpose is to protect the liquid inside from external factors such as light.
2. New, more natural and quality formulas
New blends have also been introduced to the market that have overcome their reputation for being artificial and containing unhealthy ingredients. Today, they are made with natural ingredients and offer flavors as authentic as cocktails made on the spot. These combinations include natural juices, liqueurs and herbs such as ginger or mint.
3. Comply with trends
Canned cocktails are a practical alternative to drink anytime, anywhere, whether on the go or at home with friends.
4. They are affordable for any pocket
This means that packaged cocktails are affordable for everyone, since their price is not very high, and they have the advantage of being ready to be served without the need for prior preparation.
5. Some cocktails are starting to become part of the “healthies” trend.
Currently, there is a trend of products that do not contain added sugars and are made with natural and healthy ingredients.
6. Generate transparency
The label provides all relevant information about the elements present in the product, including the alcohol level (ABV%) in case of alcoholic beverages.
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