Primegroup has taken an important step in its innovation strategy in the functional beverage sector by incorporating a revolutionary local brand, Relax Downlow, a brand of drinks designed to promote relaxation and well-being, instead of the energy stimulation that characterizes many other functional beverages. These types of drinks usually contain ingredients such as relaxing herbs (like chamomile, valerian, or lavender), magnesium, L-theanine or melatonin, which help reduce stress, anxiety and improve sleep quality.
Unlike traditional energy drinks, which are formulated to increase alertness and energy levels, relaxing drinks like those that Relax Downlow could offer are aimed at promoting calm and mental well-being, probably focusing on consumers seeking to alleviate stress naturally. However, for more specific details about the brand and its products, it would be necessary to know more direct information about its launch and formulation.
This acquisition by Prime Group adds a high-potential value to its portfolio. This acquisition reinforces the company’s commitment to continue leading the market for products that improve well-being.
Additionally, Prime has enthusiastically announced its collaboration with Lane for the launch of Relax Downlow, a new brand that, according to the company, will quickly establish itself as a benchmark in the functional beverage market.
Primegroup is a Canadian beverage company that, in November 2022, changed its name to Prime Drink Group Corp. It was established in 2015 and is headquartered in Montreal, Canada.
Furthermore, in February 2025, Prime Drink Group carried out a restructuring of its bottling subsidiary, Triani Canada, operating under the name Prime Bottling. This unit specializes in the production and sale of alcoholic and non-alcoholic beverages, including brands such as the gluten-free beer Glutenberg.
