Seventy-four percent of people recycle cans correctly when they are at home, but only 63% also do so in beach areas, according to the study ‘Recycling habits in urban beaches 2024’ prepared by the Every Can Counts Foundation.
The data collected by this organization, which promotes the recycling of this type of containers in events and public spaces, indicate that 82% of people know that cans are recycled in yellow containers, but only 51.4% can place them on their beaches and 69% demand a greater presence of these containers.
To help guide beachgoers and raise awareness of the importance of recycling, the foundation has launched a new edition of its ‘Tu Lata Al Amarillo’ campaign, which began last Easter in Tenerife and continues this summer on the urban beaches of La Coruña, Santander, Cádiz, Melilla and Las Palmas de Gran Canaria.
In July and August, teams of environmental educators will go around the beaches with collection backpacks to try to recycle 100% of the cans consumed on the beach.
Depositing cans in the yellow container “is a small gesture with a great environmental return since a new can can can practically be produced with the material of the one consumed”, recalls Pablo García, director of Every Can Counts in Spain, who also points out that in the process “95% of the energy necessary to manufacture them from virgin material” can be saved.
Campaigns such as the current one allow us, in addition to “understanding the behavior of citizens with respect to recycling on beaches, to generate proposals for social innovation in the cities with which we collaborate”, he adds, including better signage of containers that has allowed “an increase of up to 14% in the number of beverage cans and other containers in the yellow container”.
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