30 beer cans are enough for you to build your own guitar in a totally handmade way using only beer cans. This is the original proposal of the well-known beer brand Busch that has given a lot to talk about in social networks.
Undoubtedly, it is a recycling in the purest rocker style. In addition, the guitar has been named Busch Light DIY and to promote it they have invited all music and beer fans to assemble their own instrument using a 30-pack of beer and a toolbox. To achieve this, the brand has released a careful guide designed by craftsman Logan Elliott in which each step is detailed so that any fan can make it with little problem.
Specifically, the guide consists of 17 steps to build a functional acoustic guitar. Krystyn Stowe, the brand’s marketing director, announced the project, issuing a challenge to all consumers of its beer:
“The stories of our fans’ lives are really told through two things: country music and cold Busch Light. We want to bring the experiences and opportunities of country music to our community in a way they’ve never seen before,” Stowe noted to which he added, “We know Busch Light drinkers are avid and savvy DIYers, so asking them to build an iconic country instrument out of empty Busch Light cans is exactly the kind of challenge we hope will make their eyes light up.”
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