Since the beginning of the conflict in Ukraine, thousands of companies have carried out hundreds of solidarity actions to respond quickly to the humanitarian emergency and facilitate the collaboration of their teams. The Budwaiser brewery has just launched a special edition canned beer for charitable purposes, with all the money raised going to Ukrainian refugees. “We are focused on supporting our colleagues and their families, as well as the millions of people affected by the humanitarian crisis in Ukraine,” the company says.
“We have a unique opportunity to introduce Ukraine’s most beloved beer, Chernigivske, to the UK to support humanitarian relief efforts. AB InBev is guaranteeing at least $5 million from this initiative, and all proceeds will be distributed to designated NGOs, including Caritas International to support humanitarian relief efforts,” they add.
The UN refugee agency claims that more than 874,000 people have fled Ukraine since Russia invaded the country and the number is increasing exponentially. From UNHCR, they estimate that up to 4 million people could flee Ukraine.