Hollywood star Bruce Willis has renewed his contract with Hell. With this, the energy drink brand aims to appeal to the younger generation more than ever before. The fruitful collaboration between Bruce Willis and HELL ENERGY has already produced two communication campaigns, in 2018 for the HELL ENERGY range of energy drinks and in 2020 for the ENERGY COFFEE range of coffee and ready-to-drink dairy beverages.
HELL ENERGY energy drinks contain high quality ingredients: almost 90% water, the rest being granulated sugar, caffeine and vitamin B complex, sometimes with the addition of essential amino acids to maintain tone, citric acid, aroma and acidity regulator, with no added preservatives.
Krisztián Schmidt, Creative Marketing Director at Hell Energy, says of the new campaign, “Hell Energy’s goal is to rejuvenate its target group, and Bruce Willis will play a very important role in this over the next two years.
The brand has become the Hungarian market leader in energy drinks in a record time of just four years. Since 2017, the company has been producing its own packaging in its own aluminum factory, QUALITY PACK, equipped with state-of-the-art technology. Thanks to its creative concept, sales strategy and memorable marketing campaigns, HELL is present in more than 50 countries around the world.
