The multinational Heineken Mexico always innovates and surprises with its campaigns and has done it again. It has just launched a new high-impact campaign that has surprised everyone. The charismatic, funny and fearless actor Bruce Willis comes to Tecate® to star as ‘El Guardián del Sabor’, a mysterious hero whose mission will be to defend the taste of beer at all costs.
The multiscreen campaign will reach all Mexican homes and demonstrate which character starring Bruce Willis is the best at taking care of the taste of Tecate®. This campaign is a series of adventurous chapters that aims to communicate to all consumers that Tecate®, from its origin, through its elaboration process, to its enjoyment, is always protected to guarantee the best quality and our commitment to the best taste.
For Bruce Willis stated, it is the first time he plays a character with these characteristics for a beer brand. He adds that it was like going back to his beginnings as an actor; remembering characters who gave everything for a cause, and what better way to defend the taste of a good beer like Tecate®.
