Ardagh Metal Packaging-Europe, a leading manufacturer of metal beverage cans, is proud to announce its collaboration with Britvic Soft Drinks and the launch of the innovative H!GHEND design for its new Tango Mango cans. The can, which features a unique combination of Tango branding and Ardagh’s H!GHEND technology, will captivate consumers with its eye-catching design and packaging. Britvic Soft Drinks, known for its commitment to offering vibrant and distinctive beverages, introduces Tango Mango, a tantalizing new flavor from the Tango brand. The standard 330 ml can, adorned with the new H!GHEND design and a matte finish, promises to elevate the consumer experience thanks to its visually striking appearance.
Britvic chose H!GHEND for its innovative approach to marketing. “Ardagh presented us with a concept of decorated beverage can lids that we felt was perfect for our Tango Mango launch.” says Victoria Burridge, Brand Manager at Britvic. Collaboration with the Ardagh graphics team resulted in the selection of a unique mango graphic, seamlessly integrated into the overall can design, which allowed Britvic to bring its vision of Tango Mango to life. Victoria Burridge adds: “H!GHEND’s designs truly complement the bold and vibrant nature of our product and not only enhance the visual appeal of our packaging, but also align perfectly with the essence of the Tango brand, adding a new dimension to the consumer experience.”
The design of Tango Mango follows the principles of Britvic’s flavor rotation strategy, Tango Editions. This strategy combines bold flavors with eye-catching packaging designs, with the H!GHEND can ends providing increased visibility of “The Tang” flavor descriptor. “Our goal is to create eye-catching packaging that captures the consumer’s attention to drive sales,” says Mike Cunningham, Britvic’s packaging development manager, says Mike Cunningham, Britvic’s Packaging Development Manager. “Given that innovation is a key driver of the fruit-flavored carbonated category, we are committed to continuing to innovate in this space.”
The H!GHEND designs are a limited edition, presented in single-dose Tango Mango cans, which are transported to Britvic via an innovative subway passageway that connects AMP’s Rugby plant with the neighboring Britvic factory, reducing carbon emissions and exemplifying its commitment to sustainability. Limited editions have proven to be a powerful tool for activating the market, driving sales and creating consumer buzz. The exclusivity of the H!GHEND designs on the Tango Mango cans enhances the appeal of this limited edition, providing consumers with a unique, premium drinking experience. The new cans respond to Ardagh and Britvic’s commitment to push the boundaries of innovation and deliver unrivaled value to consumers in an ever-evolving beverage market.
Tango Mango cans debuted in the UK market on February 1, 2024. The launch is aimed primarily at token groups, independent retailers and wholesalers, strategically positioned within the Britvic portfolio for immediate consumption.
