The British water brand Aqua Libra, owned by Carlsberg Britvic, has unveiled a complete refresh of its range, including sparkling, still, and flavored infused waters. This renovation incorporates a more stylized packaging design and a new cranberry and pomegranate flavor.
The redesign was developed by Magpie Studio in collaboration with illustrator Christopher DeLorenzo, incorporating graphic elements inspired by water, an updated logo, and a refreshed color palette. The new aesthetic will be applied to 330 ml and 500 ml cans, multipacks, and refillable metal bottles, seeking to capture the attention of younger, health-conscious consumers.
The new flavor is now available at Sainsbury’s, in packs of four 330 ml cans at a recommended price of £3.65 (€1.146). This update is part of the “Purely Positive Drinking” campaign, which will begin in October and promotes healthy hydration habits.
Currently, Aqua Libra generates retail sales of £10.3 million (approximately €12 million) and seeks to consolidate its position in the premium water segment, capitalizing on the growing trend of consumers interested in trying new flavors, which, according to Mintel data, reaches 38% of the public.
With this relaunch, Aqua Libra reinforces its positioning as a refreshing, modern option aligned with healthy lifestyles.
