The beer brand BrewDog has opted for the customization of its cans and has decided to launch a new fully customized service for its Punk IPA. with personalized texts and images. Thanks to this craft beer brand, beer fans will be able to log on to their website and customize cans of Punk IPA. To achieve this, you don’t need to be an expert designer to include a movie, video game or any other product, which was unthinkable until now.
To be more effective, BrewDog has created three customizable templates for special occasions such as a big event, or a ‘hops birthday’. In addition, each case of cans comes with a glass so that the consumer does not finish the entire bottle and can make better use of the beverages.
Lauren Carroll, Brand and Marketing Director at BrewDog, notes that “when it’s time to give, the world’s best designers are on board. At BrewDog we believe the best gift to give is the first sip of an ice cold beer. But, we are not the type to rest on our laurels”. The custom Punk IPA will be sold in a box of 6 x 330ml cans including 1 harmony glass for £26.95.
