P.O.P Soda is the latest launch from BrewDog, an eye-catching range of soft drinks that donates 100% of profits to fund climate solutions. With 4 bold sodas available, Citizen Cola, Hazy Lemon, Dark Cherry and Jagged Grapefruit, consumers can enjoy a good soda in a can knowing they have done something good for the planet and the environment.
POP Soda represents the Scottish craft brewer’s first foray into the category and will be available in the UK through Tesco supermarkets from February 14 and in BrewDog bars from March.
BrewDog’s marketing and brand director, Lauren Carrol, details that “just as we revolutionized craft beer with our Punk IPA, we want to do the same with the world of soda. POP Soda is more than just a soft drink. We’re giving everyone the opportunity to contribute to the fight against climate change by simply buying a can of POP Soda and taking collective action to stop the climate crisis.”
All profits from the ‘Planet Over Profit’ line, which contains no artificial sweeteners, will be donated to what BrewDog has described as “worthy causes.” The launch is being supported by a marketing campaign, including digital, social media, PR and in-store point-of-sale.
