Flying Horse, the first energy drink brand launched in Brazil, has announced its rebranding, which promises to modernize the brand and expand its market presence. With a disruptive campaign, a refreshed visual identity and the slogan “Unleash All Your Versions,” the Britvic brand seeks to attract new consumers while remaining loyal to its loyal followers.
The project, which took nine months of research and development, was carried out by branding experts at FutureBrand. The new positioning inspires people to live and embrace their multiple versions with freedom and energy, breaking with social norms for a more flexible and stereotype-free life. The updated visual identity combines vibrant colors, inspirational messaging and innovative packaging, offering contemporary, multi-generational appeal. The iconic Flying Horse has been redesigned to take center stage, even appearing on the can ring, an added detail aimed at those who value attention to detail.
As part of this repositioning, the brand is also launching two new flavors: Mango Juice and a sugar-free version of the classic Original, while maintaining its portfolio of public favorites, which includes Original, Watermelon, Tropical and Pitaya. This reinforces Flying Horse’s commitment to offering high-quality, low-calorie options to suit a variety of tastes and energy needs.
“We believe that a brand with attitude is one that evolves with its audience, without limiting itself to a single theme. With the relaunch under the tagline ‘Unleash All Your Versions,’ we are offering more than a product: we are delivering a vibrant and dynamic experience, just like the young people who inspire our evolution. Our audience balances a fast-paced routine with a passion for culture, and they are looking for more than an energy drink: they want innovation, taste and a real impact on their performance. Bold colors and bold design reflect this transformation, elevating everyday moments to extraordinary ones. We want to be recognized as a disruptive and transgenerational brand, capable of inspiring and generating change.”says Thamara Mileski, Marketing Manager of Britvic Brazil.
As the energy drink market continues to thrive in Brazil, one of the main drivers of soft drink consumption growth, Flying Horse plans to expand into new channels while increasing its presence in existing markets.
About Flying Horse: The first energy drink brand to operate in Brazil, Flying Horse has been a reference in the market since 1997. Currently, the brand is renewing its positioning, aligned with its core concept: “Unleash all your versions.”. With six flavors in its portfolio – Original, Original Zero Sugar, Watermelon, Tropical, Mango and Pitaya – Flying Horse guarantees an extra dose of energy for everyone to express their multiple facets, freely, at any time.
