Bonilla a la Vista potatoes continue to get people talking. The New York Times has recently highlighted the taste and texture of the product– “super crispy and almost flaky,” it says. However, it also saved room for the beauty and usefulness of the packaging. “They come in a 25-centimeter tall tin with a cool look that keeps them fresh for a long time and can be reused for all sorts of things (sidewalk chalk, homemade cookies, old charging cables, you name it).”
Diego García, Marketing Director of the A Coruña-based company, explains that these potatoes have always been marketed in cans. The Bonilla family fried the potatoes and distributed them to the buying establishments. The next day the cans were collected and the process was repeated. The cans guaranteed better preservation of the product, both in terms of flavor and texture, and the leaves arrived in better condition.
Although bags appeared later, the metal container continued to be used uninterruptedly. “In the old days they were rectangular; later they were made in the shape of a cube, like the current one, and practically since 1988 the design has varied minimally.”. A decision that has now allowed them to reap international success. “The can format has always been there and has been acquiring dimension and weight as markets opened up, since 2012: London, New York, Madrid, Barcelona… What really attracted attention and what people asked themselves was: why in a can? In Korea they only wanted the cans, until now in the U.S.,” adds the marketing director.adds the Marketing Director.
Currently, the Bonilla a la Vista can is present in more than 29 countries.
