Bodegas Aragonesas has decided to give an innovative twist to its Azzulo product and is now offering it in cans. This specialized winery in Fuendejalón opted for this new format due to the fact that it is more practical to transport and use from the comfort of the home, considering that it is one of the most popular wines.
The Aragonesas wine company decided to solve the problem of transporting the product by adding a new package containing 25 centiliters. This initiative was motivated by the fact that many people live alone and that the package could be transported without any risk. “We wanted to launch a format that would make it easy to drink wine anywhere and the can fulfills that purpose. It can be easily transported and does not break like glass. This idea came up before the pandemic, as we noticed that in the international market it was a format in high demand because there are more and more people living alone.”he said.
Bodegas Aragonesa, led by Enrique Chueca, aimed to introduce the Azzulo brand from the international market to Spain. In Bodegas Aragonesas we like to be proactive, anticipating the consumer and discovering new experiences as in this case, explained the manager of Bodegas Aragonesa, Enrique Chueca.
On the other hand, Azzulo is a white wine made from Viura and Chardonnay. It is a fresh and lively wine, which is very popular among young people. If we talk about Azzulo, we must mention Rozzulo, another Aragonesas commitment to fresh wines, but, in this case, it is a rosé made with Grenache and Merlot. Rozzulo is also scheduled to be released in canned format in 2024.
