Blue Moon (Molson Coors) has launched its first campaign with a celebrity: actor and screenwriter Colin Jost, who, in addition to starring in the ads, participated in their creative development. Under the slogan “Nothing Outshines a Blue Moon”, the campaign celebrates the orange slice ritual, the brand’s distinctive symbol.
The initiative is part of a broader strategy that includes increased investment in media, activations in bars and stores, alliances with influencers, and a collaboration with Mike’s Hot Honey to highlight the pairing with spicy food. All of this seeks to bring the brand closer to a new generation of adult consumers.
