In a continuous effort to reduce its environmental impact, BDF Nivea Brazil has strengthened its partnership with the Muda Group to optimize its waste chain. The organization has set itself an ambitious goal: to achieve 22% reverse logistics for its aerosol deodorants.
This initiative is not only a step towards sustainability, but also a significant contribution to environmental compensation. The amount of packaging recycled is equivalent to approximately 231 tons. BDF Nivea Brazil is determined to make a difference and lead the way to a cleaner and more responsible future.
The company stated in this regard that “encouraged by our Beyond Skin Care Agenda, we have important global goals, including reducing our carbon footprint and contributing to sustainable human and environmental development.” The collaboration with the Muda Group is a crucial step in this direction.
BDF Nivea Brazil’s Sustainability and Environment Affinity Group is leading this effort. Its focus on innovative solutions is improving the reverse logistics of packaging, thereby reducing its impact on nature. The company is confident that this is another important step in its journey towards a more sustainable planet.
Next time you use an aerosol deodorant, remember that BDF Nivea Brazil is working tirelessly behind the scenes to make every can count in the fight for a greener world.
