Bavaria renews its corporate image amidst industrial expansion

Bavaria, one of the oldest breweries in Colombia, announced the renewal of its visual identity coinciding with the company’s 137th anniversary and investments exceeding 500 million dollars in the Cervecería del Atlántico, located in Palmar de Varela. The new logo retains historical elements, such as the eagle, the “B,” and the color red, and incorporates gold to reflect the essence of beer and its link to Colombian culture.

The company’s president, Sergio Rincón, emphasized that the update reinforces Bavaria’s commitment to innovation, employment, and the country’s development. The company, founded in 1889 in Bogotá, operates eight breweries, two malt houses, one cap factory, and one label factory, in addition to more than 55 distribution centers and directly employs more than 4,000 people.

Bavaria leads the Colombian brewing sector, contributing 1.2% of the GDP and generating a socioeconomic impact that includes more than half a million Colombians in its value chain, including farmers, suppliers, and customers. The company also invests close to 100,000 million pesos annually in strengthening its customers, mainly shopkeepers and small businesses, through infrastructure and digitization.

In terms of innovation, Bavaria has launched more than 50 products in the last four years, including non-alcoholic and flavored beers, and has consolidated its digital presence with platforms such as Bees, for order automation, and TaDa, for fast home deliveries.

The brand redesign was developed with international and local studies, including Vasava, David Bogotá, and Primo, and relied on the consultancy Provokers to integrate consumer feedback. According to the company, this update projects Bavaria towards a more competitive, digital, and sustainable future, maintaining its tradition and leadership in the Colombian brewing industry.