Bastards Brewery, a brewery located in Curitiba, capital of the state of Paraná, in southern Brazil, has decided to establish an unprecedented partnership with the production company Flavor, specialized in materializing ideas and telling stories through design and audiovisuals. Three labels have been created for the campaign, which can be associated with the years 2020, 2021 and 2022, each with a unique concept, identity and label.
This trilogy was entitled The Flavors of Flavor, with Sorrow Flavor Beer. “We always wanted to do a brewing project, until the idea and the opportunity arose. Our team created the concept, the design and a storyline that connects the primary flavors with the years lived in the pandemic,” says Maurício Daniachi, CEO of Sabor.
“Flavor came up with the concept of the beers and the visual identity. We put together our team of experts to create the result according to what they were looking for and the mission was successfully accomplished,” concludes Humberto Gonçalves, one of the founders of Bastards Brewery.
