BALL DEBUTS NEW SIGNAGE AT DENVER’S BALL ARENA

Ball Corporation Kroenke Sports & Entertainment (KSE) have debuted new Ball Arena signage at the arena entrance, marking a milestone for both companies In 2020, Ball and KSE established a first-of-its-kind partnership to promote sustainability in sports and entertainment, which includes naming rights to Ball Arena, home of the NBA’s Denver Nuggets, NHL’s Colorado Avalanche and NLL’s Colorado Mammoth, along with family entertainment. and concerts

Dan Fisher, president and CEO-elect of Ball Corporation maintains that “since the inception of our partnership, Ball and KSE have been focused on leveraging the influence and reach of sports and entertainment to drive meaningful change in sustainability.”

Matt Hutchings, executive vice president and chief operating officer of KSE adds that “working together, we believe this partnership is transformative and will continue to help redefine the way arenas and stadiums operate globally.”

Precisely, Ball and KSE have made significant progress in reducing waste and providing fans with a more environmentally friendly experience at Ball Arena. By introducing multiple sizes and formats of infinitely recyclable aluminum cans, cups and bottles, Ball Arena has eliminated more than 350,000 single-use plastic cups and bottles and is on track to eliminate more than 1 million single-use plastic cups and bottles by 2022.

Ball and KSE also spearheaded The Green Assists program, which focuses on recycling and education, and launched consumer activations such as Team Aluminium, a program that facilitates recycling for fans by recruiting ambassadors to collect recyclable materials with backpacks.