Carnival is just around the corner. Ball Corporation and Vadelata also have this party in their DNA and have therefore launched a joint campaign in networks with a solidarity purpose, to help Brazilian can collectors.
“While we are aware that it is absolutely necessary to continue to take some care, at the same time, we know that this great event that is the carnival contributes to the income of many professionals, including waste pickers. With this in mind, we are launching today on social media @VADELATA, a campaign that promotes fun away from the crowds, can in hand and scavenger at heart!”, they add.
On the Vadelata account on Instagram, Ball Corporation in partnership with the Vadelata movement, has invited the blocks Gallo da Madrugada, Mujeres de Chico and Timbalada to, with the participation of fans to create amazing playlists that will help many people who count on the p Arty in the streets so that everyone can have fun.
In addition, each song sent to the @Vadelatas account as well as on Rafael Portugal’s Instagram profile is worth R$20 to help the tinplate collectors. At the end of the madness, Ball will donate up to R$150K in basic baskets to them, in partnership with ANCAT.
