BALL CORPORATION AND NOVELIS INCREASE RECYCLED CONTENT OF BALL ALUMINUM CUP TO 90%.

Multinational Ball Corporation, a leading global supplier of infinitely recyclable aluminum beverage containers, and aluminum recycler and supplier Novelis, has announced that Ball Aluminum Cup™ is now composed of 90% recycled content. This evolution builds on Ball Aluminum Cup’s infinite recyclability by reducing its carbon footprint, thereby further positioning the product as a sustainable solution to packaging waste challenges in the sports and entertainment, foodservice, retail and beverage industries.

Ball designed the lightweight aluminum cups to bring the circularity of beverage packaging to sports and entertainment venues in response to growing consumer demand for more sustainable products. Producing the cup with 90% recycled content significantly reduces its carbon footprint, as making it from recycled aluminum consumes 95% less energy than making it from primary aluminum.

Ball also recently received Cradle to Cradle Certified® Bronze for the aluminum cup, highlighting the company’s commitment to making products that are safe, circular and responsibly manufactured. “At Ball, we are committed to innovative solutions that help create a truly circular economy,” notes Dan Fisher, president and CEO of Ball Corporation.

“Aluminum beverage containers, including the Ball Aluminum Cup, have always been a sustainable alternative to plastic, and this update only further strengthens their sustainability attributes. Our goal is to offer solutions that not only benefit our global customers, but also benefit the planet, and we are excited to partner with Novelis to bring a Ball Aluminum Cup made with 90% recycled content to communities around the world,” adds Fisher.

“In keeping with Novelis’ purpose of ‘Shaping a Sustainable World Together,’ we are focused on innovating together with customers like Ball to increase the use of recycled content in their products,” notes Steve Fisher, president and CEO of Novelis Inc. “We are proud of our long-standing partnership with Ball and our joint efforts to increase the use of aluminum in beverage packaging. Aluminum beverage containers (bottles, cans and cups alike) are a perfect product for the circular economy, as they can be recycled over and over again without ever losing their material properties,” he adds.

The aluminum cup, manufactured in Rome, Georgia, with 90% recycled content, is now available and is currently being used by Ball customers. In fact, aluminum cups are helping to drive sustainability at sports and entertainment venues across the country, including Ball Arena in Denver, SoFi Stadium in Los Angeles, Hard Rock Stadium in Miami, State Farm Arena in Atlanta, Lucas Oil Stadium in Indianapolis and the Climate Pledge Arena in Seattle.