Ball Corporation and Anheuser-Busch have announced a new partnership to bring the infinitely recyclable Ball Aluminum Cup to guests at SoFi Stadium in Los Angeles for the Super Bowl on February 13, 2022. These aluminum cups, which are also available to fans at major events and venues across the country and for purchase online and in mass retail stores, are again a demonstration of the partners’ commitment to promoting sustainability in the industry.
In addition, Ball, as a leading global supplier of infinitely recyclable aluminum beverage containers, designed the lightweight aluminum cups to bring the circularity of beverage containers to sports and entertainment venues in response to growing consumer demand for more sustainable products. Meanwhile, the NFL’s official beer sponsor and title sponsor of Super Bowl LVI, Anheuser-Busch is also doing its part by leveraging the reach of its Bud Light brand and sports partnerships to encourage recycling and sustainability behaviors among sports fans and support the brewery’s ambitious project.
Dan Fisher, president and CEO-elect of Ball Corporation notes that “with its great influence and reach, sports and entertainment have the power to be a true vehicle for change. At Ball, we are committed to partnering with venues, teams and players to make a difference in sustainability by increasing the use of infinitely recyclable aluminum.” He adds, “We look forward to partnering with Anheuser-Busch and Bud Light for a third time to bring fans a more sustainable way to enjoy their favorite beverage at the Big Game.”
For her part, Angie Slaughter, vice president of sustainable procurement at Anheuser-Busch further emphasizes that “we are always looking for new ways to use our capabilities and scale to enable a circular economy and help create a future with more cheers.” “We are committed to 100% of our packaging being made with mostly recycled content or returnable by 2025 and, through this ongoing partnership with Ball, we are excited to once again bring a more sustainable packaging solution to sports fans at this year’s big game. “
The availability of aluminum cups at this year’s game builds on the success of the partnership at the Big Game in 2021 at Raymond James Stadium and at Hard Rock Stadium in 2020 as part of the sports complex’s initiative to eliminate 99.4% of single-use plastics that year. Aluminum tumblers are helping to drive sustainability at sports and entertainment venues across the United States, including Ball Arena in Denver, SoFi Stadium in Los Angeles , Hard Rock Stadium in Miami , Lucas Oil Stadium in Indianapolis , Climate Pledge Arena in Seattle , UBS Arena in New York , Globe Life Field in Texas and State Farm Stadium in Arizona.
