Ball Corporation has announced a minority investment in Meadow, a Swedish packaging technology company focused on developing circular solutions.
The partnership will support the production of fully recyclable aluminum cans as pre-filled cartridges for personal care and household products. Ball will supply cans and lids, which will be placed in reusable dispensers and launched to the market as Meadow scales up its operations.
“Ball is committed to developing circular and low-carbon aluminum packaging solutions, and we believe that reusable and recyclable packaging plays an important role in the future of personal care and household products,” said Jay Billings, President of Ball Growth Ventures at Ball Corporation. “We are excited to work with Meadow to bring our shared vision of sustainable solutions to scale to meet our customers’ sustainability goals.”
Aluminum is a truly circular material, capable of being recycled over and over without losing quality. Meadow’s packaging solutions leverage fully recyclable aluminum cans, which until now have been primarily dedicated to beverages, for use in other product categories, promoting circularity. Ball can offer Meadow a global network of facilities and reach across multiple markets, ensuring that Meadow’s technology reaches its full potential while providing unparalleled efficiency, sustainability, and scalability to global consumer goods companies.
“With Ball, we can offer global reach for our circular packaging solution, expanding the availability of a recyclable, easy-to-use, and cost-effective pre-fill technology. Together, we are accelerating the adoption of circular packaging among global consumer packaged goods (CPG) brands across multiple categories,” said Victor Ljungberg, CEO of Meadow.
The MEADOW KAPSUL technology will be available at scale in the market with a planned launch in stores for 2025. The solution is simple: a can that serves as a cartridge, pre-filled with products such as soap or shampoo, is placed in a reusable dispenser. By using pre-fill solutions, we reduce material and energy use, while optimizing logistics and transportation.
This innovative packaging technology allows brands to transition to circular packaging without compromises. It also offers unparalleled convenience and ease of use for consumers, generating interest and increasing repurchase intentions. For brand owners, the MEADOW KAPSUL offers a cost-effective path to meet sustainability goals, creating clear opportunities for differentiation.
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