Representatives of the Ball Argentina team participated yesterday in a very special milestone, the launching of the first sparkling wine in a can in the country, together with Mosquita Muerta Wines, the winery in charge of elaborating this new proposal for sparkling wine lovers.
The Mendoza-based Mosquita Muerta Wines, owned by Familia Millán, has opted for this new product, as daring as it is innovative, to continue bringing its best wines and sparkling wines closer to the consumer and to take the stress out of their consumption in a practical way by using the can as an innovative marketing vehicle. The varieties that are already available in different points of the country are Extra Brut Blend de Blancas and Extra Brut Rosé.
%22Undoubtedly this is a great milestone in continuing to bet on the most sustainable and one hundred percent and infinitely recyclable packaging, hand in hand with first class wineries along with the innovations implemented in the packaging. In fact, consumer acceptance is very successful because we have brought new options for different consumption occasions, seeking to democratize the drink, while caring for the environment and now with our new space to connect and raise awareness about recycling through Quierolata, our official regional account for Argentina, Chile and Paraguay, %22says Andres Agnello, commercial director of Ball Corporation.
Mosquita Muerta sparkling cans open the range looking for new consumption opportunities, reaching new consumers and expanding its age range. From the winery they emphasize that these new sparkling wines bring with them more occasions of consumption and an increase in the age range of consumers, due to the freshness and versatility of this drink and the practicality of its packaging.
