Ball Corporation and Masterpiece Brewery have announced that they are partnering to produce the first wine can with the ASI logo. This partnership not only ratifies the sustainable practices of both companies, but also confirms the companies’ shared dedication to responsible production, management and sourcing of aluminum.
The Association for Sustainable Industry (ASI) made history by introducing its first can bearing the Responsible Aluminum Sourcing logo to the market. This initiative represents a significant step forward in the adoption of sustainable practices throughout the entire aluminum production chain.
ASI made history with the launch of its first can with a logo that identifies responsibility in feasible sourcing. This is a major step forward for the canmaking industry as the standards imposed by ASI have been realized for the first time by having a clear object.
The ASI seal now on the can of Donatello barley wine produced by Cervejaria Masterpiece confirms that the aluminum used meets performance and chain of custody standards. And the introduction of the first in-product logo on a beverage can illustrates the growing recognition and importance of responsible sourcing within the industry.
In addition, the multinational Ball Corporation is one of ASI’s most respected members, holding 14 certifications, 6 as Performance Standard and another 8 as Chain of Custody Standard. There are currently 76 locations throughout North America, South America, Asia and Europe. As part of the aluminum value chain, Cervejaria Masterpiece – an industrial member of ASI – has enlisted the help of Ball Corporation to feature the ASI Responsible Aluminum Sourcing logo on its packaging. In this case, Cervejaria Masterpiece has taken advantage of the double ASI certification of its aluminum can supplier, Ball Corporation, to apply the ASI Responsible Aluminum Sourcing logo to its cans.
In order for ASI members to use the Responsible Sourcing of Aluminum logo for their products, they must obtain two certifications: Performance Standard and Chain of Custody Standard. Any claims on the product also require permission from ASI, in addition to the use of certified materials and proper preservation of the supply. The process ensures that all participants are able to carry out their sourcing responsibilities.
Novelis obtains ASI dual certification in China
BALL RECEIVES ASI CERTIFICATION FOR BEVERAGE PACKAGING OPERATIONS IN NORTH AND CENTRAL AMERICA
NOVELIS ACHIEVES ASI CERTIFICATIONS IN EUROPE, ASIA AND SOUTH AMERICA
ALUMINIUM STEWARDSHIP INIATIVE CERTIFIES BALL BEVERAGE PACKAGING FACILITIES IN SOUTH AMERICA TO ASI STANDARDS
