Since 2021, Backus and its allies such as Ciudad Saludable, Cencosud, Placor, Nestlé, Emsal, Hombro a Hombro and LATAM have collected a total of 700 kilograms of cans. An initiative that has enabled the production of more than 300 industrial aluminum pots, which have been delivered with food to various common pots in the country and has helped to provide food to 24,100 people in Peru.
The campaign entitled ‘Cans that transform’ is a direct response to the food crisis using innovation and circular economy. To date, this initiative has benefited more than 24,100 people in Callao, Lima, Amazonas, Arequipa and Junín, with the donation of 161 industrial cooking pots made from recycled cans and food.
“Thinking about the crisis that our country was going through, we launched this initiative focused on answering the call of the most vulnerable communities in Peru, providing them with industrial pots made from recycled aluminum cans. In this way, we were able to encourage recycling and give them a second life, creating a living cycle that benefits everyone,” confirms Sara Alcántara, Director of Corporate Affairs and Government of Backus Ab InBev.
According to the company, the economic crisis caused by the pandemic mainly affected the most vulnerable and poorest populations in Peru. Common pots were strengthened and expanded to cope with the impact of job losses and rising prices. There are currently more than 3,400 registered in the single national registry of common pots called Mankachay Peru managed by the Ministry of Production.
Until the end of the year, the delivery of cooking pots will continue with the strategic allies in Ayacucho, Cajamarca and other localities, which will benefit more than 34,000 people in the Andean country.
