The most famous and important brand of ready-to-drink liquor and mixers, Au Vodka, has launched its first RTD in the UK. The vodka brand bet on this new launch after teasing the new product on its social media channels.
The alcohol contained in the can has an acidity level of 2.2. The taste and smell of the liquid can be compared to those of stout. The rapid popularity that the initial launch achieved among consumers was to condition the results throughout the rest of the day. The enormous praise received from fans led to the cans selling out in less than a week.
Au Vodka was founded by Jackson Quinn and Charlie Morgan, after they spotted a gap in the UK vodka market. The first batch of Blue Raspberry Soda cans are priced at $4.54 each serving and will be available for delivery in early August. The brand’s vodka range also includes Red Cherry, Green Watermelon, Pineapple Crush, Fruit Punch and Black Grape.
Au Vodka is the second most popular spirits brand on the Internet, according to a recent study by botanically crafted mixologist producer Fentimans.
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