Luxury vodka makers Au Vodka Ltd are going for total glamour by launching their first pre-mixed RTD in a spectacular gold can. The British company’s award-winning Blue Raspberry vodka is blended with quality sparkling soft drinks to create a deliciously sweet 5% ABV beverage that is an exciting electric blue, and as its first RTD in a can, this must-have look demanded a matching packaging solution. By choosing a highly reflective gold color for the body, end and flange of the can, Au Vodka has worked with Ardagh Metal Packaging (AMP) to create an irresistibly charismatic package with immense visual impact.
Au is, of course, the symbol for gold in the periodic table. Au Vodka’s luxury brand is based on the rare element and its associated qualities of power and perfection, symbolizing the exceptional five times distilled British vodka at the heart of the company’s beverages. The 330 ml slim can features simple, minimal text against the abundant gold, with the classic square “Au” periodic table, complete with its atomic number, in sizzling blue.
Ethan Cooze, Project Manager at Au Vodka Ltd, says: “We had a great experience working alongside Ardagh to bring our vision to life. We worked closely with their graphics department to create the concept, followed by a site visit to finalize the finer details. After approving the sample, we had an insightful behind-the-scenes tour to see how the cans are manufactured. I look forward to continuing to work with Ardagh as we make our next moves in the exciting RTD market.”
The new can arrives on the market ready for the long and intoxicating summer party nights. With their fantastic convenience, light weight, recyclability and rapid cooling properties, canned RTDs are an increasingly popular choice for outdoor consumption, and the attractive Blue Raspberry can will appeal not only to 18-35 year olds who enjoy casual drinking events with friends, but also to a wider range of consumers who show their glamorous side at festivals and parties.
Dirk Schwung, Ardagh Metal Packaging Sales Director – Europe, says: “This is an incredibly eye-catching package, with a brilliantly bold selection of our range of colorful shells and tabs that showcases the product to the fullest. We are very pleased to have helped Au Vodka showcase their new drink in such a fitting way as they expand into sustainable metal beverage cans.”
Cans of blue raspberry are now available on Au Vodka’s e-commerce site and throughout the wholesale and convenience sector in the UK.
