The use of AI is having a major impact on the global metal packaging industry, completely changing the way it is designed, produced and used. Brands have embraced this technology to enhance the consumer experience and it is considered a fundamental tool to achieve this. In this article, we will look at how AI is transforming this industry.
Intelligent Packaging Design
Fluid stories: Brands use AI to create packaging that tells stories. These packages not only protect the product, but also convey relevant information to the consumer in an attractive and concise manner.
Some companies, such as Third Aurora, have created packaging prototypes that have the ability to interact with consumers. These containers allow you to chat directly with them and get answers through a Siri-like voice. In addition, thanks to the technology developed by Third Aurora, these packages can read labels in any language, which facilitates accessibility and understanding for consumers.
2. Production Efficiency
Artificial intelligence plays an important role in packaging factories, enabling more efficient, flexible and sustainable manufacturing. Thanks to process automation and data analysis, it is possible to optimize production and significantly reduce costs.
Security and Authenticity
Metal containers ensure product protection and provide confidence to buyers. Artificial intelligence technology can further enhance this security by identifying possible imitations or damage to the package.
In addition, authenticity becomes crucial in a world where consumers demand transparency in the supply chain. AI can track and verify the provenance of materials used in packaging.
Many leading companies have already implemented advanced AI strategies and are using novel technologies to improve efficiency, safety and user experience as well as packaging production processes.
SIG Combibloc has incorporated artificial intelligence (AI) into its production process in order to improve the quality of its packaging. Tetra Pak has also decided to implement artificial intelligence in the manufacture of its packaging and in the management of its supply chain.
Metsä Board, a packaging company, uses Artificial Intelligence to perform automated visual inspections and detect potential defects in its packaging. Ardagh has implemented artificial intelligence as a way to increase safety and ensure the authenticity of its packaging.
Sealed Air has also incorporated artificial intelligence into its environmentally friendly packaging design and production process. The company Mondi has implemented the use of artificial intelligence technology to improve efficiency in its supply chain and inventory management.
Berry Global uses Artificial Intelligence for the design and customization of its packaging. Westrock has adopted the use of artificial intelligence to automate monotonous tasks and increase efficiency in its processes, and Verallia uses artificial intelligence to identify and verify the provenance of materials used in its products.
DS Smith is using Artificial Intelligence (AI) in its supply chain and logistics management processes. Georgia-Pacific has implemented artificial intelligence to improve the safety and quality of its packaging.
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