Traditional Argentine wineries surrender to the charms of canned wine
Traditional wineries in Argentina are betting more and more on aluminum containers, many of them have proven that it is an important business niche in constant growth. The current trend is clear: more and more traditional wineries are opting to include in their portfolios products packaged in metal containers, which until now have been associated with other types of products.
The palpable increase in canned wine consumption is already a reality for winemakers and supermarkets. The figures provided by the Instituto Nacional de Vitivinicultura (National Institute of Viticulture) confirm this. In 2021, there was a 77% increase, with cans, within the packaging category, being the fastest growing. Sales figures were also impressive: in just one year, 2,539,000 liters were sold.
The number of national wineries that dedicate an area of their production to this type of presentation, which invites not only to a specific consumption occasion but also aims mainly at a specific target, the young public, is also increasing in Argentina: around twenty establishments are dedicated to packaging wines in cans.
In many cases, the more traditional wineries have also decided to launch themselves into this new market proposal. Like Cruz de Piedra, today part of the Avinea Group and with half a century of existence since its creator, Sigfrido Alonso, set foot in Maipú, Mendoza, in 1973.
Another clear example is found in Mandala State of Wine, one of the winery’s lines focused on young consumption, which is deployed in fresh wines, ideal for drinking chilled and in informal situations. The elegant aesthetics of the bottles, the low alcohol content of each of the wines (11.8% for the Rosé, 10% for the Sweet), the quick chilling and the practical and fashionable imprint are attractive enough.
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