More and more companies are betting on canned water. This has been the latest innovation of the Argentine company Sparkling, which has decided to launch water in cans, a format that is not restricted to soft drinks and sodas only. Sparkling pointed out that in Argentina 80% of beverage cans are recycled, which is why this project is in line with the sustainable trends that concern companies and consumers so much.
Alejandro Pozzo, who is Sparkling’s commercial and marketing manager, highlighted the use of aluminum cans as a more sustainable option.
“Aluminum cans are a good alternative in the search for more sustainable products, as they are easily recyclable and have a high recovery value, in addition to the fact that their manufacture requires a smaller amount of agu
a,” he added.
For Pozzo, this launch allows the company to enter regions and segments where it did not operate and provide the opportunity to consume good quality water. Sparkling is an Argentine company that distributes water in bottles at home and also offers hot and cold water and natural water dispensers. In addition, it also offers network filters for homes, offices and businesses.
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