Ardagh Metal Packaging recently announced the acquisition of a majority stake in the innovative digital can printers known as NOMOQ. AMP thus intends to become the leading supplier of decorated cans for small quantities in the European beverage markets.
The Swiss-based start-up, founded in 2021, promises beautifully printed cans with short lead times and ‘NO Minimum Order Quantity’, hence the name. Its extreme versatility and customer-centric approach allows beverage companies of all sizes to unleash their creativity and produce impressive packages with almost unlimited color options and photorealistic graphics.
AMP also increased its reach in 2021 after acquiring Hart Print of Quebec, bringing new digital printing solutions to the North American market. By investing a large part of its resources in NOMOQ, the corporation now offers its European customers access to cutting-edge technology at the forefront of printed materials.
This innovative flexibility also allows producers to experiment with special editions and execute event-based marketing campaigns without being limited by batch size. In addition to supporting fast-growing market participants, NOMOQ’s excellent flexibility also allows larger producers to test new products, implement short-term event-based marketing campaigns or run special editions without lot size constraints.
Cans have become very attractive products for the modern consumer due to their convenience and versatility. With a higher proportion of new European beverages now being launched in cans, beverage producers are increasingly recognizing their exceptional potential for brand building thanks to the wide variety of customization options. NOMOQ’s passion is to turn cans into outstanding “works of art” through a graphic capability that encompasses millions of colors and shades, and various eye-catching finishes: matte, glossy or selective gloss.
Oliver Graham, CEO of Ardagh Metal Packaging, said: “This latest step in our investment program is perfect for us, especially after the successful integration of Hart Print in North America, which encouraged us to look for a similar model in Europe. NOMOQ’s offering is innovative, customer-focused and extraordinarily flexible, areas in which AMP has established a strong reputation. Their dedication to creating exceptional packaging for customers of all sizes will enhance our ability to serve early growth customers in the European market and expand our offering to established customers as well.”
Peter Stein, founder and CEO of NOMOQ AG, added: “We are excited to partner with AMP, a company that shares our focus on customer experience and innovation. Our ambition from day one has been to help create engaging and unique packaging for everyone, and to make it easy for customers to transform the sustainable and functional beverage can into an ingenious creative canvas in even the smallest batch sizes, while delivering the highest quality product. With the help of AMP’s unmatched expertise and global reach, we can now take our mission to the next level.”
