Archer Roose has announced the launch of its Sauvignon Blanc cans to more than 150 Dave and Buster’s locations in the United States from its Boston, Massachusetts headquarters.
Archer Roose is leading initiatives to put wine in diverse locations, wherever consumers are.
Archer Roose’s Sauvignon Blanc, from Chile’s prestigious Casablanca Valley, has quickly become the brand’s best-selling product, known for its crisp, refreshing profile. In the blind tasting conducted at Dave & Buster’s, Archer Roose’s Sauvignon Blanc came out on top, cementing its reputation for quality and flavor.
Building on successful partnerships with Regal Cinemas and major stadiums such as BMO Stadium in Los Angeles and Shell Energy Stadium in Houston, Texas, Archer Roose continues to expand its presence in the entertainment sector.
These collaborations have significantly boosted canned wine sales and receive extremely positive feedback from customers.
“Collaborating with Dave & Buster’s is a natural fit for Archer Roose as we continue to challenge the status quo and make premium wine accessible in unique places,” shared Marian Leitner-Waldman, CEO and co-founder of Archer Roose.
“We are excited to bring our Sauvignon Blanc cans to Dave & Buster’s locations across the country, offering a new and exciting beverage option for their guests.”
The introduction of Archer Roose’s Sauvignon Blanc continues to elevate the gaming and dining experience at Dave & Buster’s, offering guests a sophisticated, yet approachable wine option.
