Making all packaging on the EU market reusable or recyclable in an economically viable way by 2030 is one of the key objectives of the New Circular Economy Action Plan, one of the main pillars of the European Green Pact.

Backed by European Commissioner Sinkevičius (Environment, Oceans and Fisheries), a series of high-level discussions will take place in Brussels on February 1, featuring representatives from the European Parliament, the Council and the Commission, as well as key industry figures and NGOs. The event, organized in conjunction with Parliament Magazine, will be simulcast online.

APEAL sees this event as a real opportunity to discuss the current revision of the Packaging and Packaging Waste Directive 94/62/EC (PPWD) and how steel packaging can further contribute to achieving a truly circular economy. “We will focus on how policy makers and stakeholders can work together across European countries to increase understanding of the value of multiple recycling, increase separate collection and achieve APEAL’s vision of zero steel packaging in landfill by 2025,” the organization says.

In addition to publishing our latest APEAL report “Why Steel Recycles Forever: How to Collect, Sort and Recycle Steel for Packaging” as a source of concrete examples and clear recommendations. We believe that to build a greener future for Europe, a circular economy and a zero waste approach must remain the priority.

From the aforementioned organization they add that in Brussels, the Directorate General for Environment (DG ENV) and the Joint Research Council (JRC) are currently collaborating on a study of the “Evaluation of the definition of recycling” which we believe invites a key question. APEAL believes that all processes, particularly non-mechanical ones, must be properly evaluated before they can qualify as ‘recycling’.