Beer maker, Anheuser-Busch just announced its new partnership with Hoop Tea, an Ocean City, Maryland-based beverage company known for its iced tea-infused malt beverages and tea-infused seltzers inspired by its founder’s love of beach culture. Hoop Tea will join Anheuser-Busch’s growing Beyond Beer portfolio, which is a major growth driver within the industry.
Danny Robinson, founder and CEO of Hoop Tea says of the recent partnership, “Joining with Anheuser-Busch is a perfect fit for us because we share a culture of bold innovation and strategic growth”. He adds, “Hoop Tea’s roots were planted in a laid-back beach town and we have worked tirelessly to build and develop our brand over the years. Working with the A-B team is like meeting up with old friends and we’re excited to do some really interesting things together.
For Fabricio Zonzini, president of Beyond Beer, “the Hoop Tea team has created an incredible brand with an even better product offering. I look forward to working with Hoop Tea’s founder, Danny Robinson, and vice president, Billy Gillman, to develop and grow the brand to its full potential.
Hoop Tea was born from the idea that the beach is clearly a way of life. The company itself emphasizes that Hoop Tea evokes the relaxed beach culture of Ocean City, Maryland, in each of its sips. In this sense the brand will continue to offer the flavors of Hoop Tea Aire in Goji Berry Green Tea, Orange Hibiscus and Kiwi Berry.
Anheuser-Busch’s Beyond Beer portfolio has captured more than $1 billion in revenue over the past three years through a combination of organic brand building, strategic acquisitions and innovative partnerships. In addition, Hoop Tea will continue to be led by its founder and CEO, Danny Robinson, who has joined the Anheuser-Busch team along with the company’s vice chairman, Billy Gilman.
