Anheuser-Busch InBev (AB InBev) has announced the purchase of an 85% majority stake in BeatBox, the Texas-based ready-to-drink beverage brand, for approximately $490 million. The deal includes an option to acquire the remaining 15% after five years through a predetermined valuation formula and is subject to regulatory approval, with closing expected in the first quarter of 2026.
The acquisition strengthens AB InBev’s “Beyond Beer” line, which already includes Cutwater Spirits, NÜTRL Vodka Seltzer, and Phorm Energy, and seeks to capitalize on the rapid growth of the ready-to-drink beverage segment in the face of more moderate alcohol consumption, especially among young people, and economic uncertainty that has affected sales in the U.S.
AB InBev CEO Brendan Whitworth highlighted the complementarity of BeatBox’s entrepreneurial and innovative spirit with the company’s existing team, and stressed that this integration will accelerate the brand’s expansion and dynamic growth. For his part, Justin Fenchel, co-founder and CEO of BeatBox, stated that the partnership with AB InBev represents the natural step for the company’s evolution.
