At the request of the American Red Cross, Anheuser-Busch made a donation of more than 50,000 cans of drinking water to the residents of New Mexico. This is because forest fires in the southern region of the state endangered the safe supply of drinking water for the population.
The South Fork and Salt fires have been raging since mid-June, affecting both land and property in the area. As a result, residents had to be evacuated while more than 1,000 firefighters worked hard to contain the flames. To help in the midst of this emergency, it was decided to donate clean drinking water to both residents and first responders who are assisting in the response and recovery from these devastating wildfires.
It was L&F Distributors, Anheuser-Busch’s distribution partner in Roswell, NM, who took delivery of the emergency drinking water. The company works in partnership with the American Red Cross to distribute these resources to community members and organizations.
According to Lauren Ulrich, executive director of Operations Management and Logistics for the American Red Cross, the organization is grateful to Anheuser-Busch and L&F Distributors for their generous donation of safe drinking water in the aftermath of the wildfires that have been dangerous and destructive. They consider them valuable partners who are always supporting their mission.
Anheuser-Busch’s brewery in Ft. Collins, Colorado and the one in Cartersville, Georgia produce emergency drinking water in times of disaster in collaboration with the American Red Cross. These breweries pause production annually in order to can water and help communities affected by natural disasters.
For more than a century, Anheuser-Busch has been a major contributor to disaster relief in partnership with the American Red Cross. Since 1988, when the emergency drinking water program was created, the company and its distributors have donated more than 93 million cans of drinking water to communities and volunteer firefighters in 49 states to help prepare these communities for future emergencies.
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