Ambev has just announced that singer Lina Pereira, better known as Linn da Quebrada, is the beverage maker’s new Diversity and Inclusion (D&I) Consultant. The singer will also be one of the ambassadors of LAGER, an affinity group that discusses and implements actions aimed at the LGBTQIAP+ public.
According to the brand, Linn arrives to support the company in the expansion of practices of inclusion and visibility of LGBTQIAP+ people, especially the trans and transvestite community. The singer will act in decisions on Ambev’s internal and external projects and will participate in meetings with the company’s approximately 130 trans employees to identify their main pains, experiences and achievements, in addition to integrating with all other Ambev professionals and partners to discuss representation and inclusion practices.
“I am very happy, very honored and I want to be able to occupy this position within the company in the best possible way and be able to show not only our scars, but how excellent we are as professionals. We can show so much more and be so much more,” says Lina.
Since 2016, Ambev has been publicly committed to respecting diversity and has since undertaken a series of actions ranging from supporting internal audiences and creating guidelines to eliminate bias or sexism from its brands, to supporting UN standards of conduct for companies that support LGBTQIA+ rights.
Recently, Ambev announced that it is performing, free of charge, the civil rectification of the names of all trans/transvestite employees who wish to do so. The project was called Call me by my name (and pronoun too!). In addition, the company also donated a proportional amount to Casa Neon Cunha, an NGO that supports LGBTQIAP+ people in vulnerable situations, so that other trans people can fulfill this dream.
Other actions to support the trans community are being implemented by the Ambev ecosystem, such as TForma, a course that will train trans people to work in the bar services market, the second edition of the Brewing Love Project, which will dedicate resources from the sale of a special label for mentoring TRANS and TRAVESTIS entrepreneurs, in addition to supporting this year’s edition of the Trans Person Employability Fair, and the Trans March, the latter together with its brand BEATS.
