Alba signs partnership agreement with the World Economic Forum

Aluminium Bahrain B.S.C. (Alba) has established a Partnership Agreement with the World Economic Forum (WEF) in the Advanced Manufacturing Industries Cluster, during a ceremony held at Alba’s premises on March 4, 2024. The signing was carried out by Alba’s CEO Ali Al Baqali and Alexandre Raffoul, WEF Head of Global Partner Development and Member of the Executive Committee.

The signing ceremony was attended by key representatives of both parties, including Supply Director Waleed Tamimi and Operational Excellence Manager Ahmed Bahar of Alba. Also in attendance were Joanna Lahham, Regional Business Engagement Manager for the Middle East and Africa, and Ian Cronin, Community Curator, Advanced Manufacturing and Supply Chains for the WEF.

For three years, this partnership has provided important opportunities for Alba to collaborate with industry leaders, policy makers and experts in the field of Advanced Manufacturing. In addition, they have also been able to access best practices and insights from global leaders in sustainability, technology and industry trends. This alliance has fostered an environment conducive to creating innovative solutions that address critical industry challenges and has provided valuable insights and perspectives to inform strategic decisions related to issues such as sustainability, technology and global trends.

Alba CEO Ali Al Baqali highlighted the company’s commitment to creating positive change through leadership and collaboration when speaking about this partnership. Alba, as a company with global reach, is dedicated to fostering positive change through leadership and collaboration worldwide. They are excited to collaborate with the World Economic Forum, a platform for sharing ideas and best practices in important areas such as artificial intelligence, sustainability and supply chain management.

With this alliance, our position as a global leader will be strengthened and our digital transformation process will be accelerated, which could lead us to become part of the prestigious Global Lighthouse Network. This network is a leading platform for collaboration and learning about advanced Industry 4.0 technologies.

Alexandre Raffoul, who serves as the Forum’s Director of Global Membership Development and a member of the Forum’s Executive Committee, said the following:
“We are delighted to welcome Alba as a partner of the World Economic Forum, this collaboration aims to support Alba and the Kingdom of Bahrain in anticipating global trends and accelerating digital transformation. This partnership aligns with the Forum’s mission to shape the future of advanced manufacturing and supply chains, focusing on Industry 4.0 applications, fostering the realization of net zero emissions industries and driving responsible growth”Raffoul added.

The Global Lighthouse Network, part of the World Economic Forum, is a tool that enables manufacturers to implement technologies of the fourth industrial revolution with the aim of modernizing their factories, supply chains and business models to increase productivity and promote sustainable practices that result in economic gains.