the Brazilian Association of Aluminum Can Manufacturers (Abralatas), which groups companies such as Ardagh, Ball, CanPack, Crown and Novelis, has launched the national campaign LataCadabra. The campaign seeks to highlight the qualities of aluminum cans and consolidate them as the ideal choice for consumers who prioritize practical and sustainable solutions. The initiative highlights its key attributes: authentic taste, convenience and respect for the environment.
The industry’s achievements attest to its commitment to sustainability. By 2024, all production plants achieved zero waste to landfill, a milestone driven by alignment with the Sustainable Development Goals.
With more than 35 years of presence in the daily lives of Brazilians, Brazil has established itself as the third largest aluminum can market in the world, with a production of more than 3,000 units per second. In addition, in 2023 it reached a recycling rate of 99.7%, reaffirming its leadership in circular economy.
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commitment to sustainable and environmentally friendly aluminum
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