A strategic alliance: Novelis and Ball Corporation boost sustainable aluminum industry

 In a context in which the demand for aluminum is constantly increasing, the companies Novelis and Ball Corporation, members of the First Movers Coalition (FMC), are leading the way towards sustainability through an innovative collaboration. According to an article published by the World Economic Forum, the aluminum industry faces the challenge of meeting an estimated 40% increase in global demand by 2030.

The production of primary aluminum involves high emissions and energy consumption due to the refining and smelting processes, which still account for 70% of its production. Faced with the need to reduce pollutant emissions, new strategies are being developed, such as the collaboration between Novelis and Ball Corporation, who are leading the way towards green progress in this sector.

This partnership is not only limited to an agreement between two parties, but also has a global scope by working with different players within the manufacturing industry to improve the recycling rate and ensure greater availability of aluminum scrap for further recycling.

Today’s sustainable narrative relies heavily on the recycling industry to succeed. It is estimated that recycled aluminum accounts for one-third of the world’s supply, and it is believed that 75% of all aluminum produced is still in use. Therefore, it is crucial to focus on recyclers and promote the production of low-carbon recycled products.

As a world leader in aluminum recycling, Novelis recognizes the importance of recycled aluminum in reducing the environmental impact caused by the industry. The collaboration between Novelis and Ball Corporation reflects a joint strategy towards recycling, which helps to improve efficiency in the collection and production of this material.

In the context of aluminum production, the collaboration between Novelis and Ball Corporation demonstrates how partnerships can have a positive impact. By pooling their skills and resources, these FMC members are working together to achieve the goal of reducing the carbon footprint of aluminum production and promoting a sustainable future for the aluminum industry.