The metal packaging industry is embracing a growing trend towards lightweighting, or reducing the weight of cans, driven by the need to improve sustainability and operational efficiency. This strategy seeks to optimize the use of materials without compromising the strength or functionality of the packaging, which reduces the environmental impact and associated costs. In this regard, expert Roger Baker says that it would be essential to have someone in each industry responsible for this specific area to monitor that the weight of the cans is adequate.
Several leading brands are implementing this practice. For example,
In addition, PepsiCo has integrated the use of aluminum cans into its packaging strategy, recognizing their high recyclability and contributing to its efforts to reduce plastic waste and improve the circular economy.
This trend towards lightweighting not only responds to sustainability demands, but is also aligned with consumer expectations and government policies that promote waste reduction and improved packaging recyclability. This practice is expected to continue gaining ground in the metal packaging industry in the coming years.
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The research reveals the main factors driving innovation in the beverage packaging industry.
CROWN ACHIEVES A HISTORIC MILESTONE: REDUCING THE WEIGHT OF ITS BEVCAN
