The printing sector in the packaging industry is constantly growing. According to a recent study, the market is expected to reach an estimated value of $552.10 billion by 2028.
Experts believe that this growth is driven in part by increasing technology and the need for original packaging, driven by strong competition and brand recognition, will be key factors in the growth of this market. In addition, increasing demand for innovative packaging in sectors such as food, beverages and cosmetics is expected to contribute to market growth. This increase is also attributed to the fact that package printing is a cost-effective and increasingly in-demand technique for food and beverage products that seek to have an attractive appearance and a defined brand.
As a result, more and more commercial printing, labeling and packaging applications are choosing to use digital printing. Package printing consists of reproducing graphics or text on different materials using methods such as flexography, rotogravure, screen printing, offset and digital printing. Printing can be incorporated into a variety of packaging media, such as corrugated boxes, cartons, bags, metal, cans, labels and tags. Printing on packaging media provides a variety of benefits, such as photorealistic artwork, aesthetic appeal, improved communicability and plays a role in marketing, promotion and distribution activities for end products.
Among the major players in the packaging printing market that are gaining significant prominence are companies such as Mondi PLC from the United Kingdom, Sonoco Products Company from the United States and Packaging Graphics Holding, also from the United States.
In addition, the rotogravure segment is likely to account for the 2nd largest share of the packaging printing market during the forecast period.
According to printing technology experts, the digital printing market is considered one of the most promising due to its rapid growth. This is because digital printing technology makes it possible to produce labels with special properties that can withstand different weather conditions and have characteristics such as high scanning quality, resistance to damage and long life.
The packaging printing market is experiencing rapid growth in its label and tag segment, driven by the availability of eye-catching colors, cost and time reduction in the packaging process.
The packaging printing industry provides high quality, efficiency and innovation to meet the demands of the packaging market. It offers a wide range of advantages, such as improved aesthetics, easier communication and protection against counterfeiting.
Finally, the packaging printing market in the Asia-Pacific (APAC) region is expected to experience significant growth in the coming years due to accelerated economic development in countries such as China and India.
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