Holding a beverage can in your hands can be an experience that goes far beyond enjoying the taste…or even the design. Today, we’re talking about augmented reality. Adrenaline Rush, PepsiCo’s premium energy brand, has taken the leap and just by scanning the QR code you will be able to listen to the music with which their model was designed.
“We had been growing in the music scene, but more from the underground and events. The brand needed a refresh, so we sought to massively link the relationship between Adrenaline and music with an impactful, visible and innovative idea”, explained Julio Corado, Regional Brand Manager of PepsiCO energizers.
Adrenaline Rush, worked together with Rocknrolla in the development and launch of this edition of cans designed from the beats of different musical rhythms. This limited edition presents an edition of cans designed from the rhythm of different music genres: dance, rock, techno and hip-hop. In addition, this technology responds to the difference in beats and changes the design in real time.
The limited edition cans are now available in retail channels throughout Central America and have had record numbers of participation just with the communication and experience that the cans propose.
