Bergenbier celebrates its 30th anniversary with commemorative cans created with CANPACK’s Multiprint technology

Bergenbier beer, part of the Molson Coors portfolio and one of Romania’s most emblematic brands, is celebrating its 30th anniversary with the launch of 30 unique cans, designed by Ogilvy Romania and Creative Impact using CANPACK’s innovative Multiprint technology.

Each can is conceived as a “memory capsule”, celebrating three decades of friendship, shared moments and experiences lived with the brand. The campaign, under the main concept “Bergenbier was there”, reflects the presence of the beer in the lives of Romanian consumers over the past 30 years. The narrative unfolds through the slogan “Mai Știi Când…?” (“Remember when…?”), transforming the packaging into a vehicle for emotional storytelling, where each design evokes everyday memories such as listening to music, going to the beach or a football match.

The translation of three decades of shared stories into a tangible object was made possible thanks to CANPACK’s Multiprint technology, capable of producing up to 24 variable designs in a single run. This made it possible to create 30 different commemorative cans efficiently while maintaining high print quality and visual consistency.

According to Bogdan Jianu, Senior Brand Manager at Bergenbier, “Our 30th anniversary deserved more than the usual celebration. We wanted to pay tribute to the entire Bergenbier community. Thanks to CANPACK’s designs and technology, we have created something that connects with the heart and with the eyes.”

Innovation and user experience

CANPACK provided comprehensive technical support to ensure that each memory was captured with clarity and impact. The collection combines design diversity, print quality and point-of-sale appeal, turning each can into a collectible and emotionally meaningful object.

The campaign has generated nationwide impact through the participation of influencers such as Puya and Iustin Chiroiu, social media contests and retro-themed activations, encouraging consumers to discover, collect and share their favorite cans.

Lucian Costiuc, Sales Manager at CANPACK Romania, says: “Our collaboration with Bergenbier demonstrates how packaging can go beyond the basic function. Advanced technologies such as Multiprint allow brands to tell stories that deeply connect with consumers.”

The limited “Mai Știi Când…?” collection demonstrates the power of metal packaging to evoke emotions, preserve memories and reinforce brand identity. It represents both the spirit of friendship that has accompanied Bergenbier for 30 years and the technical excellence that characterizes CANPACK, offering consumers a memorable and collectible experience through the simple act of sharing a beer.