Industrial Physics, a leading global provider of material testing and measurement solutions, has released a series of three reports analyzing key trends and challenges in packaging innovation. The research is based on the opinions of 380 decision-makers from various industries, including consumer goods, food, beverage, medical devices, and pharmaceuticals.
According to the data collected, 96% of respondents believe that innovation in packaging is critical to business development. The most relevant objectives for driving change in the sector include waste reduction (57%), decreased packaging costs (55%), and sustainability (53%).
However, the reports reveal that less than 24% of organizations are currently applying innovative approaches to their packaging processes. The main barriers identified include the absence of adequate testing standards (71%), the high costs of specialized expertise (62%), and the price of materials (56%).
The reports also indicate that the key areas for innovation in the next five years will be material selection (53%), production processes (51%), and reduced material usage (49%). In addition, opportunities are identified to advance the development of testing processes and equipment, packaging design, and the application of coatings.










