Rekt Brands Inc., the consumer company that blends culture, creativity, and cryptocurrency, has announced the launch of its new Rekt Energy product line, which will arrive in 2025 in both powder and ready-to-drink (RTD) versions. The expansion marks its entry into the functional products segment and traditional retail distribution in the United States.
The announcement follows the success of Rekt Drinks, its flavored sparkling water, which sold over a million cans in its first 11 months, including the special edition Moon Crush, created in partnership with MoonPay.
Rekt’s rapid growth has been driven by collaborations with companies such as MoonPay, Coinbase L2 Base, Binance.US, Abstract Chain, Jupiter Exchange, OpenSea, and a $2 million deal with GameSquare, which will enable the development of physical and digital products, including partnerships with FaZe esports, and maintain $REKT tokens as part of its digital treasury.
Rekt is also the first consumer company with a “brand currency”, the $REKT token, launched in November 2024 to reward its early followers and reflect the value of the brand. In August 2025, $REKT reached a market capitalization of $600 million, highlighting an innovative model of growth and consumer loyalty.
The company plans to continue deepening Web3 loyalty integrations and cultural collaborations while expanding its retail presence and functional products.
